- H&M Collaborating With Maison Martin Margiela
- Posted 13 months ago by staff · culture · 2321 Views
Paris-based label Maison Martin Margiela have confirmed that they will be the next designer brand to join the extensive high-end collaboration series H&M have been doing. The collection is due to launch worldwide on 15 November, 2012.
Although Margiela do not share the same "megabrand" status as previous collaborators such as Versace and Jimmy Choo, the collection is expected to sell out due to its low price.
Previous to this the brand have remained relatively small and elusive, so this shows they now want to up their public awareness and increase in size. Hopefully the deconstructed designs will translate well when made for a lower price point, as generally high quality fabrics are necessary to make their pieces work.