• Paper Passion by Steidl, Wallpaper* and Karl Lagerfeld
  • Posted 47 months ago by Jack Lowe · culture · 12387 Views
  • Four people with a shared love of books - Geza Schoen, Gerhard Steidl, Wallpaper* magazine, and Karl Lagerfeld - have joined together to create a new fragrance which smells like paper, explaining "the smell of a freshly printed book is the best smell in the world."

    The idea for the perfume, named Paper Passion, began when Karl Lagerfeld alerted Gerhard Steidl to the importance of a book's smell. Wallpaper* magazine then came onboard too as the pairing between a publisher and a perfumer like Geza Schoen seemed natural. Speaking about the product, Steidl say:

    "Paper passion has evolved into something quite beautiful and unique. To wear the smell of a book is something very chic. Books are players in the intellectual world, but also in the world of luxury. Hidden inside the pages of a book, Paper Passion is accompanied by texts from Karl Lagerfeld, Günter Grass, Geza Schoen and Tony Chambers. 'You have a book, you open it, there’s a bottle inside and it smells of a book. It might be quirky, but the idea has a simplicity, a linearity.'"

    Paper Passion will be available from Steidl in August 2012 for around Ł70 (approx. $115).

    • paper does smell good but i just cant imagine this on a person
    • some guy Posted 47 months ago · 106 Reply
    • the idea of a person smelling like a book makes my brain hurt.
    • michael Posted 47 months ago · 90 Reply
    • This perfume smells amazing!
    • florence Posted 47 months ago · 82 Reply
    • absolutely extraordinary scent, I love that smell when you walk into a bookshop, now bottled ! Amazing
    • Lionel Posted 47 months ago · 102 Reply