Four people with a shared love of books - Geza Schoen, Gerhard Steidl, Wallpaper* magazine, and Karl Lagerfeld - have joined together to create a new fragrance which smells like paper, explaining "the smell of a freshly printed book is the best smell in the world."
The idea for the perfume, named Paper Passion, began when Karl Lagerfeld alerted Gerhard Steidl to the importance of a book's smell. Wallpaper* magazine then came onboard too as the pairing between a publisher and a perfumer like Geza Schoen seemed natural. Speaking about the product, Steidl say:
Paper Passion will be available from Steidl in August 2012 for around £70 (approx. $115).