Paper Passion by Steidl, Wallpaper* and Karl Lagerfeld
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Four people with a shared love of books - Geza Schoen, Gerhard Steidl, Wallpaper* magazine, and Karl Lagerfeld - have joined together to create a new fragrance which smells like paper, explaining "the smell of a freshly printed book is the best smell in the world."

The idea for the perfume, named Paper Passion, began when Karl Lagerfeld alerted Gerhard Steidl to the importance of a book's smell. Wallpaper* magazine then came onboard too as the pairing between a publisher and a perfumer like Geza Schoen seemed natural. Speaking about the product, Steidl say:

"Paper passion has evolved into something quite beautiful and unique. To wear the smell of a book is something very chic. Books are players in the intellectual world, but also in the world of luxury. Hidden inside the pages of a book, Paper Passion is accompanied by texts from Karl Lagerfeld, Günter Grass, Geza Schoen and Tony Chambers. 'You have a book, you open it, there’s a bottle inside and it smells of a book. It might be quirky, but the idea has a simplicity, a linearity.'"

Paper Passion will be available from Steidl in August 2012 for around £70 (approx. $115).