• Visual Illusions by Blommers Schumm for Dove
  • Posted 39 months ago by Jack Lowe · Art & Design · 43152 Views
  • Dutch photography duo Blommers Schumm (Anuschka Blommers & Niels Schumm) have created a rather clever new campaign for beauty products brand Dove. By flipping the entire image vertically, but keeping the eyes and mouth the same way up, our eyes are tricked into thinking we're looking at a regular face. Drag one of the images into Photoshop and flip it the right way up (or just turn your laptop/iPhone upside down) and you'll see how wrong we are…

    www.blommers-schumm.com

    • Neat use of http://en.wikipedia.org/wiki/Thatcher_effect
    • Pink Posted 39 months ago · 91 Reply
    • Crazy!
    • steph Posted 39 months ago · 130 Reply
    • so what does this have to do with dove?
    • emma Posted 39 months ago · 124 Reply
    • creepy
    • Ivri Posted 39 months ago · 128 Reply
    • How many people will actually SEE it?
    • Robert Posted 39 months ago · 104 Reply
    • arghh, why are you doing this, brain??
    • tom Posted 39 months ago · 137 Reply
    • Taryn Simon already did this right at the end of her TED talk in July 2009
    • Nick Posted 39 months ago · 19
    • they already did this for mode depesche in 2005, so who copies who??
    • tesla Posted 38 months ago · 113 Reply
    • @Nick I don't think these guys are trying to say they're the first to do it...
    • John Posted 39 months ago · 117 Reply
    • This is racist!
    • Ringo Posted 39 months ago · 126 Reply
    • Wow. If you hit ctrl+alt+down arrow on your keyboard, you can see the image flipped upside down and notice the eyes and mouth. Then hit ctrl+alt+up arrow to make your screen back to normal.
    • Jeremy Posted 38 months ago · 113 Reply
    • scary
    • j Posted 38 months ago · 115 Reply
    • blommers/schumm did this before taryn simon in 2005 for mode depesche
    • tesla Posted 38 months ago · 131 Reply
    • EWWWW ITS UGLY!!!
    • KTIE Posted 33 months ago · 124 Reply
    • Not sure it represents Dove the best...... spooky. Hanging beauty.... what so Dove about it?
    • Juliette Posted 31 months ago · 115 Reply