• Visual Illusions by Blommers Schumm for Dove
  • Posted 40 months ago by Jack Lowe · Art & Design · 44191 Views
  • Dutch photography duo Blommers Schumm (Anuschka Blommers & Niels Schumm) have created a rather clever new campaign for beauty products brand Dove. By flipping the entire image vertically, but keeping the eyes and mouth the same way up, our eyes are tricked into thinking we're looking at a regular face. Drag one of the images into Photoshop and flip it the right way up (or just turn your laptop/iPhone upside down) and you'll see how wrong we are…

    www.blommers-schumm.com

    • Neat use of http://en.wikipedia.org/wiki/Thatcher_effect
    • Pink Posted 40 months ago · 105 Reply
    • Crazy!
    • steph Posted 40 months ago · 141 Reply
    • so what does this have to do with dove?
    • emma Posted 40 months ago · 134 Reply
    • creepy
    • Ivri Posted 40 months ago · 144 Reply
    • How many people will actually SEE it?
    • Robert Posted 40 months ago · 114 Reply
    • arghh, why are you doing this, brain??
    • tom Posted 40 months ago · 154 Reply
    • Taryn Simon already did this right at the end of her TED talk in July 2009
    • Nick Posted 40 months ago · 31
    • they already did this for mode depesche in 2005, so who copies who??
    • tesla Posted 39 months ago · 130 Reply
    • @Nick I don't think these guys are trying to say they're the first to do it...
    • John Posted 40 months ago · 129 Reply
    • This is racist!
    • Ringo Posted 40 months ago · 140 Reply
    • Wow. If you hit ctrl+alt+down arrow on your keyboard, you can see the image flipped upside down and notice the eyes and mouth. Then hit ctrl+alt+up arrow to make your screen back to normal.
    • Jeremy Posted 39 months ago · 130 Reply
    • scary
    • j Posted 39 months ago · 128 Reply
    • blommers/schumm did this before taryn simon in 2005 for mode depesche
    • tesla Posted 39 months ago · 143 Reply
    • EWWWW ITS UGLY!!!
    • KTIE Posted 34 months ago · 141 Reply
    • Not sure it represents Dove the best...... spooky. Hanging beauty.... what so Dove about it?
    • Juliette Posted 32 months ago · 131 Reply