• Visual Illusions by Blommers Schumm for Dove
  • Posted 35 months ago by Jack Lowe · Art & Design · 38601 Views
  • Dutch photography duo Blommers Schumm (Anuschka Blommers & Niels Schumm) have created a rather clever new campaign for beauty products brand Dove. By flipping the entire image vertically, but keeping the eyes and mouth the same way up, our eyes are tricked into thinking we're looking at a regular face. Drag one of the images into Photoshop and flip it the right way up (or just turn your laptop/iPhone upside down) and you'll see how wrong we are…

    www.blommers-schumm.com

    • Neat use of http://en.wikipedia.org/wiki/Thatcher_effect
    • Pink Posted 35 months ago · 49 Reply
    • Crazy!
    • steph Posted 35 months ago · 87 Reply
    • so what does this have to do with dove?
    • emma Posted 35 months ago · 80 Reply
    • creepy
    • Ivri Posted 35 months ago · 86 Reply
    • How many people will actually SEE it?
    • Robert Posted 35 months ago · 61 Reply
    • arghh, why are you doing this, brain??
    • tom Posted 35 months ago · 97 Reply
    • Taryn Simon already did this right at the end of her TED talk in July 2009
    • Nick Posted 35 months ago · -28
    • they already did this for mode depesche in 2005, so who copies who??
    • tesla Posted 33 months ago · 71 Reply
    • @Nick I don't think these guys are trying to say they're the first to do it...
    • John Posted 35 months ago · 70 Reply
    • This is racist!
    • Ringo Posted 35 months ago · 79 Reply
    • Wow. If you hit ctrl+alt+down arrow on your keyboard, you can see the image flipped upside down and notice the eyes and mouth. Then hit ctrl+alt+up arrow to make your screen back to normal.
    • Jeremy Posted 34 months ago · 69 Reply
    • scary
    • j Posted 34 months ago · 81 Reply
    • blommers/schumm did this before taryn simon in 2005 for mode depesche
    • tesla Posted 33 months ago · 91 Reply
    • EWWWW ITS UGLY!!!
    • KTIE Posted 29 months ago · 89 Reply
    • Not sure it represents Dove the best...... spooky. Hanging beauty.... what so Dove about it?
    • Juliette Posted 27 months ago · 74 Reply