• Visual Illusions by Blommers Schumm for Dove
  • Posted 38 months ago by Jack Lowe · Art & Design · 41186 Views
  • Dutch photography duo Blommers Schumm (Anuschka Blommers & Niels Schumm) have created a rather clever new campaign for beauty products brand Dove. By flipping the entire image vertically, but keeping the eyes and mouth the same way up, our eyes are tricked into thinking we're looking at a regular face. Drag one of the images into Photoshop and flip it the right way up (or just turn your laptop/iPhone upside down) and you'll see how wrong we are…

    www.blommers-schumm.com

    • Neat use of http://en.wikipedia.org/wiki/Thatcher_effect
    • Pink Posted 38 months ago · 77 Reply
    • Crazy!
    • steph Posted 38 months ago · 113 Reply
    • so what does this have to do with dove?
    • emma Posted 38 months ago · 110 Reply
    • creepy
    • Ivri Posted 38 months ago · 112 Reply
    • How many people will actually SEE it?
    • Robert Posted 38 months ago · 88 Reply
    • arghh, why are you doing this, brain??
    • tom Posted 38 months ago · 124 Reply
    • Taryn Simon already did this right at the end of her TED talk in July 2009
    • Nick Posted 38 months ago · 1
    • they already did this for mode depesche in 2005, so who copies who??
    • tesla Posted 36 months ago · 98 Reply
    • @Nick I don't think these guys are trying to say they're the first to do it...
    • John Posted 38 months ago · 97 Reply
    • This is racist!
    • Ringo Posted 38 months ago · 108 Reply
    • Wow. If you hit ctrl+alt+down arrow on your keyboard, you can see the image flipped upside down and notice the eyes and mouth. Then hit ctrl+alt+up arrow to make your screen back to normal.
    • Jeremy Posted 37 months ago · 95 Reply
    • scary
    • j Posted 37 months ago · 100 Reply
    • blommers/schumm did this before taryn simon in 2005 for mode depesche
    • tesla Posted 36 months ago · 114 Reply
    • EWWWW ITS UGLY!!!
    • KTIE Posted 32 months ago · 109 Reply
    • Not sure it represents Dove the best...... spooky. Hanging beauty.... what so Dove about it?
    • Juliette Posted 30 months ago · 98 Reply