• MTV Europe Anti-Piracy Campaign
  • Posted 28 months ago by Jack Lowe · Art & Design · 14877 Views
  • In an attempt to stop prevent music fans illegally downloading music, MTV Europe have created a "Download Bar" campaign which features a download percentage bar made up from hundreds of people. The blue people represent the average music listening downloading a song, while the white people represent the musicians and record labels who are struggling to hold back the crowd.

    The idea was developed by German designer Patrick Ackmann alongside advertising agency Oglivy & Mather and under the creative direction of Stephan Vogel, Matthias Storath and Helmut Meyer.

    www.mtv.tv

    • 47 seconds remaining for 0.5mb; what year it this?!
    • Ricardo Posted 28 months ago · 23
    • O2 provides even worse broadband in London so for me it's the future...
    • Gabor Posted 28 months ago · 32 Reply
    • this is awful. the fact that it needs so much explanation pretty much invalidates the point of an awareness campaign. and anyway, downloading is great and MTV is shit.
    • LM Posted 28 months ago · 33 Reply
    • This is bullshit.. I grew up in Asia and right now live in the UK. I wouldnt have even known many of the musicians i listen to if it weren't free music. I have even bought albums just because i was fan of bands i found on the internet. In less than 2 years in the UK, ive spent a tone of money just to see the bands i grew up listening to - The big 4 at sonisphere, Black sabbath, Soundgarden, Lamb of god and others at download. watching soundgarden play an amazing set at download made me got to Hard rock calling festival the next month to see them again along with other bands i grew up listening to and im planning on goin to more upcoming concerts and festivals. All bands who i would have had no clue of if i had kept listening to bullshit being played on the radio. And there are millions of people like me who grew up in the same circumstances who are huge fans of artists they would have never even heard of if it weren't for the internet.
    • Joe Posted 28 months ago · 24 Reply
    • far to long to understand - gash
    • stu Posted 28 months ago · 25 Reply
    • Seems pretty self explanatory to me... Shame that i give less than a shit about the cause. Nice to know we're winning though i guess?
    • Harry Posted 28 months ago · 30 Reply
    • and people say that mtv has just become a mouthpiece for major labels...obviously theyre keeping it real
    • ben Posted 28 months ago · 28 Reply
    • Terrible.
    • Ingrid Berkman. Posted 28 months ago · 40 Reply
    • bit of a rip off of the JWT Samsonite ad that cleaned up last year... http://www.adweek.com/cannes-lions-2011/jwt-shanghai-wins-press-grand-prix-samsonite-print-ad-132803
    • Joe Posted 28 months ago · 36 Reply
    • .
    • Big agencies do shitty work Posted 28 months ago · 32 Reply
    • So after the all-consuming mob destroys all the musicians and not a single musician can afford to make music anymore, what happens then?
    • mouse Posted 28 months ago · 23
    • Well, then real musicians can continue to make music and get paid.
    • ConsumingMob Posted 28 months ago · 15 Reply
    • I wqas going to go on a lojng itrade about the bull that's spewed in the name of "artists" but which really benefits a small minotiry. Then I realised this was an MTV campaign: a group of channels that play less music than Sky One
    • Demon Posted 28 months ago · 21 Reply
    • wow. Look at those musicians. Look at all that demand. Maybe they should work out how to monetize it
    • turtlefish Posted 28 months ago · 29 Reply
    • In this article on Torrentfreak is a list of the struggling artists who I will never ever spend another single penny on. They're lecturing our government on the introduction of awful anti piracy measures in the Digital Economy Act: http://torrentfreak.com/top-music-stars-ask-uk-prime-minister-for-anti-piracy-action-120724/
    • Titania Bonham-Smythe Posted 28 months ago · 48 Reply
    • This is all quite stupid. Not all musicians can make a living playing live. Even if they wanted to tour all the time (and those who think that is a glamorous life has never been on a musical tour) there are not enough venues and opportunities for all artists to tour at will. This should not be the only revenue stream for people talented enough to have others want to continuously hear what they create. How would the journalist like it if he or she never got paid for writing or a carpenter not get paid for making a cabinet ? Should the carpenter find other ways to monetize his or her skill with wood ? Maybe having a blog that can run ads in which they talk about the beauty of wood ? This is not about MTV or any other channel that does or does not support music (MTV should be RTV for Reality TV at this point) but it should be about a whole creative community finding other options in life as this one, although difficult enough before, is even more so now. Music should not be for the elite - those who can afford to make it. We should all be given that fair chance. Where would punk rock and hip hop be if that chance was not present at different times ? People talk about discovering artists and then going to see them live. That is the minority and it only helps a few. You can stream music and still discover. if someone who creates a song and a recording decided to allow you to have their song(s) for free, it should be their choice to do, not yours. Internet providers are just as culpable in this as the demand for faster connections and more bandwidth (to download more and more) puts more money in their pockets. CDs or music downloads should not cost $15.99 or even 10 bucks, but it should not be free either. its not easy or cheap to record and get your art out there. What happened to respect in this process ?
    • Nacionalista Posted 28 months ago · 45 Reply
    • This shit is fucking beautiful.. whao.. I gasp at this design stuff.. fck the haters.. I love this visual.
    • JACK Posted 27 months ago · 25 Reply
    • Wow, I never thought I'd say this about something MTV was involved in, but this is brilliant. A really beautiful, striking image. And so resonant and true. Haunting. I dig it.
    • Justin Colletti Posted 19 months ago · 31 Reply
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