MTV Europe Anti-Piracy Campaign

  • Posted 75 months Ago

In an attempt to stop prevent music fans illegally downloading music, MTV Europe have created a "Download Bar" campaign which features a download percentage bar made up from hundreds of people. The blue people represent the average music listening downloading a song, while the white people represent the musicians and record labels who are struggling to hold back the crowd.

The idea was developed by German designer Patrick Ackmann alongside advertising agency Oglivy & Mather and under the creative direction of Stephan Vogel, Matthias Storath and Helmut Meyer.