• Video: Brett Cohen Pretends To Be Famous
  • Posted 30 months ago by Jack Lowe · culture · 11061 Views
  • In a social experiment (of sorts), Brett Cohen - a regular guy who is 100% not famous - decided to go out onto the streets on New York accompanied by two professional bodyguards, two assistants, and photographers pretending to be paparazzi. As soon as he exits the 49th street marquee at NBC Studios crowds begin to gather around Brett, taking photos with him and, when asked, swearing blind they know who he is. "Yeah, I know who he is," one says, while another guy adds "I think he’s awesome. I think he has a great future ahead of him." Check out the video above.

    • hahaha oops!
    • jbean Posted 30 months ago · 32 Reply
    • ahah, this is brilliant
    • .. Posted 30 months ago · 30 Reply
    • That is both astonishing and saddening
    • Suze Posted 30 months ago · 27 Reply
    • this makes me a little sick
    • at Posted 30 months ago · 38
    • same
    • sarah Posted 30 months ago · 35 Reply
    • precisely the reality that woody allen's latest movie sends up!
    • jfh Posted 30 months ago · 25 Reply
    • did it with my gf...i pretended to be he bodyguard and all the clerks were supernice to us that day. such a sad world
    • me Posted 30 months ago · 31 Reply
    • "Yeah I heard his first single - dont' know what it's called" Why do people lie like that?
    • tjc Posted 30 months ago · 36 Reply
    • This is so good. And so fuckin sad.
    • Ryan Posted 30 months ago · 26 Reply
    • Nice eyebros
    • Ned Posted 29 months ago · 27 Reply
  • This Week's Music Reviews
  • 30 months ago · music · 0 Comments · 5980 Views
  • Considering the lack of music reviews on our website the last couple of months we might as well call this "This Year's Music Reviews". Yes, we missed out on giving our opinion on new classics like "Channel Orange" and "Born To Die" but no worries, we've regained our judgmental spirit...
  • Video: Street League 2012 Teaser
  • 30 months ago · culture · 0 Comments · 2324 Views
  • With the Street League 2012 Championship final taking place tomorrow in Newark, New Jersey, an official teaser has been released to get us all ready for the event. Skateboarders taking part in the final are Ryan Sheckler, Bastien Salabanzi, Luan Oliveira, Chaz Ortiz, Chris Cole,...
  • Fujifilm X-E1 Mirrorless Camera
  • 30 months ago · Art & Design · 1 Comment · 6990 Views
  • Digicame-Info - a Japanese tech blog - have leaked images of the Fujifilm X-E1 mirrorless camera which is set to feature a hybrid viewfinder, built-in flash and come fully equipped with a 18-55 f/2.8-4.0 IOS lens. Pricing is yet to be announced, but people are expecting it to come...
  • KENZO & New Era Caps
  • 30 months ago · culture · 6 Comments · 9331 Views
  • With Humberto Leon and Carol Lim (the founders of Opening Ceremony) now at the creative helm of Parisian institution KENZO, the brand have partnered with New Era to produce a line of brightly patterned unisex fitted-caps featuring the famous logo embroidered on the front. Check out...
  • Lana Del Rey Becomes Face of Jaguar
  • 30 months ago · music · 3 Comments · 8253 Views
  • As well as currently being the face of H&M, singer Lana Del Rey has now announced that she will be part of Jaguar's F-type car launch campaign. Speaking about the decision to work with the musician Adrian Hallmark, Jaguar’s Global Brand Director, said: "The allure of Jaguar...
  • Rumour: Kanye West To Judge On American Idol
  • 30 months ago · music · 1 Comment · 2110 Views
  • Celebrity gossip and entertainment news blog TMZ are reporting that Kanye West is currently in negotiations to become a judge on the 12th season of American Idol. Other musicians apparently in talks with Fox include Mariah Carey,...
  • Microsoft Update Logo After 25 Years
  • 30 months ago · Art & Design · 2 Comments · 6672 Views
  • With Microsoft getting ready to launch a new wave of of products this year, they've also given their corporate logo its first update in 25 years. The new motif features a symbol made up of four separate coloured squares - reminiscent of the old Windows logo featuring the wavy squares...
  • How The iPhone Could Have Looked
  • 30 months ago · Art & Design · 4 Comments · 13660 Views
  • In the lead up to the release of the iPhone 5, we've managed to get hold of a patent submitted by Apple all the way back in 1985. The sketches are for a potential Apple flip-phone design which was going to be in the shape of an actual apple (their logo) and would have a push keypad....