In a social experiment (of sorts), Brett Cohen - a regular guy who is 100% not famous - decided to go out onto the streets on New York accompanied by two professional bodyguards, two assistants, and photographers pretending to be paparazzi. As soon as he exits the 49th street marquee at NBC Studios crowds begin to gather around Brett, taking photos with him and, when asked, swearing blind they know who he is. "Yeah, I know who he is," one says, while another guy adds "I think he’s awesome. I think he has a great future ahead of him." Check out the video above.