• Video: The Inspiration Behind Nike's Just Do It Tagline
  • Posted 40 months ago by Jack Lowe · culture · 11243 Views
  • Just Do It - one of the world's most famous brand taglines, but how was it conceived? This clip explains exactly that, travelling back to 1988 when creative agency Wieden & Kennedy first coined the phrase for Nike. "The inspiration for this came from a man who was about to be executed for murder in Utah, and his final words to the firing squad were 'Let's Do It', so I thought I like the 'Do It' part of it," explains agency co-founder Dan Wieden. The short goes on to speak to the public, finding out what the message means to them and what it has helped them achieve.


    • This is from the documentary Art & Copy, which is excellent, btw.
    • pg Posted 40 months ago · 108 Reply
    • What they said!
    • ^^ Posted 40 months ago · 108 Reply