In a rather strange turn of events, global superbrand Coca-Cola have unveiled an Autumn/Winter 2013 clothing collection. Unveiled at Fashion Rio, the collection is varsity sports inspired and incorporates modern synthetic materials like mesh and neoprene to give it a contemporary feel.
Surprisingly, this isn't the first time the soft drinks manufacturer have ventured into the world of fashion. The Coca-Cola Clothing label was actually first launched back in 2008 in partnership with 29-year-old designer Trais Rossiter and debuted in Rio. Perhaps unsurprisingly, the collection was met with bad reviews from fashion critics who said the move was "unfortunate," adding that the only positive was the inclusion of Brazilian model Guisele Rhein.
It's currently unclear if the new collection will be available to the public.