The University of California Receive New Logo Backlash

  • · Posted 66 months Ago
  •  BY Jack Lowe

The University of California have experienced a huge critical uproar following from the presentation of their new logo, much like when Wolff Olins unveiled the London 2012 Olympics mark. So far over 50,000 people have signed a petition urging for the institution to withdraw the new design, and even the state's Lieutenant Governor getting involved. Online, commenters are comparing the logo to a flushing toilet as well as voicing the usual "it looks like a 10 year old designed it," while the official petition reads: "The newly designed monogram of the University of California, while attempting to be modern, loses the prestige and elegance of the current seal." What do you think of the new design? Voice your opinion in the comments below.

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