Some of the world's largest record labels have had almost two billion YouTube views knocked off their accounts after the site cracked down on "fake viewers." The alleged fake views come from online services who offer Youtube views, Twitter followers, and Facebook likes in return for a fee. Universal took the biggest hit, losing over one billion views across music videos from Rihanna, Kanye West, Nicki Minaj, Justin Bieber and many more. Sony also took a big loss, with 850 million views dropped from their artists. The move is just the first step from YouTube, who will now be improving their view count system to more effectively recognise when a view is illegitimate.