Taxi riders of New York will soon be greeted by a 30-second video clip taken from Ryan McGinley's video for the Icelandic band Sigur Ros. The clip, called "TDB", will be played on about 3,000 New York taxi screens up until 5 February, 2012, and features his friend Jessica Tang wearing a gold wig and blue t-shirt, skipping through the streets of New York. "It's something I made this summer around the city, guerrilla style, with no permits or anything," said McGinley. "In the four or five days we shot it barely anyone acknowledged her." The idea of showing art on these screens comes from Yvonne Force Villareal and Doren Remen, co-founders of the nonprofit Art Production Fund. "We both spend a lot of time in taxis and have been wishing Taxi TV had more compelling content," Ms. Villareal said to The New York Times. "This seemed like the perfect fit."