Diet Coke have announced that Marc Jacobs will be taking over from Jean Paul Gaultier as creative director of the brand for 2013. A new campaign entitled "Sparkling Together For 30 Years" will be Jacobs' first involvement with the brand, and will celebrate the pop drink's 30th anniversary in Europe with a new "whimsical" and "feminine" packaging design. The first cans and bottles should be arriving next month across Europe (the UK, France, Benelux and Iceland are all confirmed). There will be three different designs shot by Stéphane Sednaoui, each of which will correspond to a decade in contemporary fashion.

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