British label YMC (You Must Create) have returned for Spring/Summer 2013 with a less conventional approach than usual, opting for bold prints, colours, and silhouettes. Inspiration for the collection comes from all over the globe, resulting in a range that is not as wearable for the average man but pushes the brand forward and helps them develop a unique image. As well as summer shirts, shorts, jackets, sweaters and footwear, the line also features a number of bold leather and canvas bags. Look out for the line at stockists worldwide soon.

www.youmustcreate.com