- A.P.C. Create The Perfect T-Shirt
- Posted 30 months ago by Robyn Ross · style · 13245 Views
As the sun comes out and people start to ditch their warm layers for simpler options, A.P.C. have gone back to basics, focussing on creating a perfect version of the simple t-shirt. Pulling on the brand's ethos of producing minimal collections with meticulous attention to detail, a workwear-inspired curved hem has been introduced for comfort and all woven labels have been removed, replaced with printed branding on the inside of the collar. The sleeve length and the fit of the body have also been carefully considered, making sure materials falls correctly no matter what the body type. The t-shirts will be available in a range of colours, as well as a long-sleeved version, and will be released in the next few months at A.P.C. stores worldwide.
- Great concept, my initial thoughts are that "perfection" is too much of a personal idea for one product to fit everyone's idea of the perfect t-shirt but the fact that they're even trying to get to achieve perfection amongst so much unconsidered product is worth getting excited about.
- SJB Posted 30 months ago · 93 Reply