• A.P.C. Create The Perfect T-Shirt
  • Posted 17 months ago by Robyn Ross · style · 8678 Views
  • As the sun comes out and people start to ditch their warm layers for simpler options, A.P.C. have gone back to basics, focussing on creating a perfect version of the simple t-shirt. Pulling on the brand's ethos of producing minimal collections with meticulous attention to detail, a workwear-inspired curved hem has been introduced for comfort and all woven labels have been removed, replaced with printed branding on the inside of the collar. The sleeve length and the fit of the body have also been carefully considered, making sure materials falls correctly no matter what the body type. The t-shirts will be available in a range of colours, as well as a long-sleeved version, and will be released in the next few months at A.P.C. stores worldwide.

    www.apc.fr

    • what a bunch of time wasting tossers,
    • !!! Posted 17 months ago · 29 Reply
    • 80 euros for a t-shirt? and i thought american apparel was expensive.
    • wow Posted 17 months ago · 22 Reply
    • The quest for the perfect t shirt is never ending. No price is too high.
    • Samuel Posted 17 months ago · 33 Reply
    • I like them but then as my girlfriend shouted at me 'you always buy into that shit' I quickly came to my senses. Nice shirts, basic will always be better
    • Kharn Posted 17 months ago · 42 Reply
    • Great concept, my initial thoughts are that "perfection" is too much of a personal idea for one product to fit everyone's idea of the perfect t-shirt but the fact that they're even trying to get to achieve perfection amongst so much unconsidered product is worth getting excited about.
    • SJB Posted 17 months ago · 16 Reply
    • Hanes have been without tags/printing logo for eons. My (REAL) MAN buys a pack of four for $10 from the local drugstore and they wear in PERFECTLY. Spend your money on Boots (APC jeans) and Sunglasses, yeah?
    • T SHIRTZ R US Posted 17 months ago · 16 Reply
    • Its been done. Power Washed Tee at AA.
    • TCT Posted 16 months ago · 11 Reply
    • Marks & Spencer.
    • Trust me... Posted 14 months ago · 30 Reply
  • Roy Roger's Spring/Summer 2013 Lookbook
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