When actor and director Zach Braff took to Kickstarter to fund his next film Wish I Was Here, many people criticised his methods, questioning his motives and asking why he didn't use his own money rather than other people's. LA-based Guardian blogger and film-maker Lisa Marks wrote:
"Is it OK for someone with Braff's financial clout to ask the public for their money? What irks is that the man on the street will not be an investor in the project, merely a donor. So if the movie becomes a sleeper hit like The Blair Witch Project, which was made for $60,000 but grossed $250m worldwide, no donor will see any kind of return. The producers get to build another kidney-shaped swimming pool, but you'll be left with your pdf of the screenplay ($10), frameable art prints ($60) or a fleeting moment as an extra ($2,500)."
In response to the furore, Braff told the LA Times that he didn't have "Oprah Winfrey money," adding "I've done well in my career, but I am not sitting on $22m. I'm doing this so that one negative audience comment in a test screening won't force me to change the end of my movie." He also denied that backers wouldn't receive anything in return for their donation, saying they would be able to attend early screenings and after parties.
"Even the most entry-level backer will get access to an online magazine about the making of the film. If David Fincher, who I'm a huge fan of, had a video blog of the making of one of his movies, I would have been the first one there. People who don't like what I'm doing, that's fine. That's the great thing about crowd-sourcing – it's very pragmatic. You're into it or you're not. There are obviously a lot of people who like the idea and will support it. I feel like we've all joined this little club and we're going to make a movie together."
Just five days after launching his Kickstarter page, Braff smashed his $2 million USD goal and is currently well on the way to the $3 million USD mark, with 24 days of the campaign still to run.
Source: The Guardian