Supreme Suing Married To The Mob for $10 Million USD

  • Posted 63 months Ago

When Married To The Mob founder Leah McSweeney first introduced the "Supreme Bitch" t-shirt in 2004 as a comment on the male dominated streetwear world, Supreme founder James Jebbia gave it his blessing and even stocked it in his store Union. Now, nine years on, Jebbia has decided that it's gone too far and has filled a lawsuit against MOB for $10 million USD, claiming that it infringes his trademark rights. "[She's] trying to build her whole brand by piggybacking off Supreme,” Jebbia said "I thought it was just going to be a one-off. Now it's on hats, T-shirts, towels, mugs, mouse pads." In response, many are criticising Supreme for being hypocritical, as their logo is largely based around the work of high-profile artist Barbara Kruger. Below is a note from Leah McSweeney:

"As some of you may have heard, Supreme is suing me for $10 million over my 'Supreme Bitch' design. I've been using this design since the first MOB collection in summer 2004. I even sold it as a tee at Union, a store owned and managed by Supreme's founder James Jebbia, who gave the design his blessing. Now, he's claiming that the design infringes his trademark rights.

Unlike some companies that blatantly rip-off other brand logos, Married To The Mob has always had its own identity and aesthetic by being an extension of my life experiences. I started this company when I was 22 and have come a long way without a piggyback ride from anyone.

Supreme Bitch is one design of many; one slogan of many. And the use of the design has always been to make fun of the misogynistic vibe of Supreme and the boys who wear it.

Bottom line is this: I don't think Supreme should be able to squash free speech or my right to utilize parody in my design aesthetic. It's one of the most powerful ways for me to comment on the boy's club mentality that's pervasive in the streetwear/skater world. The fact that Supreme is coming after MOB and me personally is just another example of the hostility that MOB -- the first women's street wear brand -- has faced from Day 1. And it's why the Supreme Bitch message is so important.

Civil liberties attorney Norman Siegel agreed to take my case and act as co-counsel along with Edward Rosenthal of Frankfurt Kurnit Klein & Selz PC, a law firm that specializes in trademark issues. This isn't a fight I went out looking for, but I have no choice other than to fight back. Because right now, it's about more than just a t-shirt!

Photo: Casey's Collection