• Sony Use Micro Ads To Promote 4K TVs
  • Posted 15 months ago by Jack Lowe · Art & Design · 10205 Views
  • Coinciding with the launch of their Bravia X9 line of 4K televisions, Sony are running a campaign of "micro ads" at Wimbledon which can only be seen when viewed on the super hi-def screens. The tiny ads will feature on the fingernails and uniform of tennis player Anne Keothavong as she makes her way through the iconic tournament and aim to "highlight how every detail matters at this year's Wimbledon." This is the first time ever that parts of The Championships will be shot and recorded in 4k Ultra HD - a cutting edge technology that provides footage with four times greater resolution than that of standard HD - meaning that even the tiniest of details will stand out. Speaking about the "microtising" method, Keothavong - who is currently ranked fifth in the UK - said: "This is a real laugh, I've got a lot of friends and family paying attention to the smallest detail – I've had it on my shoe laces, my index finger and the hem of my skirt, but there are a few hidden places no one has noticed yet."

    www.sony.co.uk

    • .. but can't you only see them if you already own a 4k tv?
    • JJ Posted 15 months ago · 63
    • Well then we better all go out and buy 4K TV's hadn't we...
    • MFB Posted 15 months ago · 71 Reply
    • Anne Keothavong gets put out in the 1st round ........ marketing fail waiting to happen ha
    • ks6 Posted 15 months ago · 54 Reply
  • President's Spring/Summer 2013 T-Shirt Collection
  • 15 months ago · style · 1 Comment · 2216 Views
  • Sixty years after it was established, Italian brand President's has been brought back to life by Guido Biondi - the grandon of the original founder. Through a respect for Italian tailoring and a love for vintage fashion, Biondi...
  • Nike Air Max 1 Vachetta Pack
  • 15 months ago · style · 6 Comments · 8921 Views
  • The latest release from the Nike camp comes in the form of a premium "Vachetta Pack" of brightly coloured women's Air Max 1's. Debuting this month, the model has been treated with luxury Vachetta leather on the toe area and features a vivid upper in three different colour options...
  • Music Video Monday
  • 15 months ago · music · 1 Comment · 5904 Views
  • Fresh visuals from Yeah Yeah Yeahs, Dean Blunt, Jamie Isaac, Salvia Plath, and Flume. Directed by Patrick Daughters, unknown, Ferry Gouw, Sasha Desree & Renee Clark, and Angus Lee Forbes, respectively. Check them all out below.
  • Video: Disclosure - F For You
  • 15 months ago · music · 2 Comments · 5384 Views
  • "F For You" has become the latest track from Disclosure to receive a video treatment, helmed by directors Ben Murray and Ross McDowell. The visuals make for a pretty good estimate of what their live shows are like and feature brothers Guy and Howard Lawrence surrounded by their...
  • Submission Sunday
  • 15 months ago · Art & Design · 8 Comments · 14438 Views
  • Hollie Fernando is a south London-based photographer who has been shooting ever since she found a box of her father's 1960s cameras in the attic aged 15. "I asked for my own camera for a birthday shortly after and spent the whole day crouching down in the garden playing with bugs...