• Sony Use Micro Ads To Promote 4K TVs
  • Posted 19 months ago by Jack Lowe · Art & Design · 12566 Views
  • Coinciding with the launch of their Bravia X9 line of 4K televisions, Sony are running a campaign of "micro ads" at Wimbledon which can only be seen when viewed on the super hi-def screens. The tiny ads will feature on the fingernails and uniform of tennis player Anne Keothavong as she makes her way through the iconic tournament and aim to "highlight how every detail matters at this year's Wimbledon." This is the first time ever that parts of The Championships will be shot and recorded in 4k Ultra HD - a cutting edge technology that provides footage with four times greater resolution than that of standard HD - meaning that even the tiniest of details will stand out. Speaking about the "microtising" method, Keothavong - who is currently ranked fifth in the UK - said: "This is a real laugh, I've got a lot of friends and family paying attention to the smallest detail – I've had it on my shoe laces, my index finger and the hem of my skirt, but there are a few hidden places no one has noticed yet."

    www.sony.co.uk

    • .. but can't you only see them if you already own a 4k tv?
    • JJ Posted 19 months ago · 118
    • Well then we better all go out and buy 4K TV's hadn't we...
    • MFB Posted 19 months ago · 124 Reply
    • Anne Keothavong gets put out in the 1st round ........ marketing fail waiting to happen ha
    • ks6 Posted 19 months ago · 92 Reply
  • President's Spring/Summer 2013 T-Shirt Collection
  • 19 months ago · style · 1 Comment · 2749 Views
  • Sixty years after it was established, Italian brand President's has been brought back to life by Guido Biondi - the grandon of the original founder. Through a respect for Italian tailoring and a love for vintage fashion, Biondi...
  • Nike Air Max 1 Vachetta Pack
  • 19 months ago · style · 6 Comments · 10897 Views
  • The latest release from the Nike camp comes in the form of a premium "Vachetta Pack" of brightly coloured women's Air Max 1's. Debuting this month, the model has been treated with luxury Vachetta leather on the toe area and features a vivid upper in three different colour options...
  • Music Video Monday
  • 19 months ago · music · 1 Comment · 7064 Views
  • Fresh visuals from Yeah Yeah Yeahs, Dean Blunt, Jamie Isaac, Salvia Plath, and Flume. Directed by Patrick Daughters, unknown, Ferry Gouw, Sasha Desree & Renee Clark, and Angus Lee Forbes, respectively. Check them all out below.
  • Video: Disclosure - F For You
  • 19 months ago · music · 2 Comments · 6529 Views
  • "F For You" has become the latest track from Disclosure to receive a video treatment, helmed by directors Ben Murray and Ross McDowell. The visuals make for a pretty good estimate of what their live shows are like and feature brothers Guy and Howard Lawrence surrounded by their...
  • Submission Sunday
  • 19 months ago · Art & Design · 8 Comments · 17669 Views
  • Hollie Fernando is a south London-based photographer who has been shooting ever since she found a box of her father's 1960s cameras in the attic aged 15. "I asked for my own camera for a birthday shortly after and spent the whole day crouching down in the garden playing with bugs...
  • Supreme Drop Lawsuit Against Married To The Mob
  • 19 months ago · style · 2 Comments · 7281 Views
  • Supreme have voluntarily dropped their $10 million USD lawsuit against brand Married To The Mob after reaching an amicable solution. The controversy began back in May, 2013, when Married To The Mob continued using their "Supreme...
  • Video: Outfit - I Want What's Best
  • 19 months ago · music · 2 Comments · 6556 Views
  • Liverpool-based band Outfit have released the visuals for their second track "I Want What's Best" which comes from their forthcoming debut album Performance. The video features Liverpudlian street artist John A, who the band have seen in and around the city for years. "I used to...