• Video: Nike Nature Amplified Design Ethos
  • Posted 15 months ago by Jack Lowe · culture · 6547 Views
  • Coinciding with the introducing of their new Free Hypefeel running shoe model, Nike have started promoting their latest design ethos - Nike Amplified. The principle focuses on the body in motion and is driven by scientific data and athlete insights. "Adding positives. Removing negatives. Nothing more. Nothing less. Designing for what nature would have done if nature knew what we wanted the human body to achieve." This three-minute video is narrated by VP of Nike Global Design, John Hoke, and the video gives us a unique insight into the inner workings of the company and the lengths they go to in order to create unique and effective products. Watch above.

    www.nike.com

    • so nike makes a new shoe with less fabric "more form fittings" but charge twice as much
    • C Posted 15 months ago · 15
    • Fashion doesn't really work based on "how much fabric is involved" any more...
    • Tom Posted 15 months ago · 33 Reply
    • A whole lot of marketing bullshit.
    • Simon Posted 15 months ago · 12 Reply
  • Nike Introduce Free Hyperfeel Running Shoe
  • 15 months ago · style · 0 Comments · 6033 Views
  • Today, Nike unveiled a brand new nearly-barefoot running shoe that aims to be so light, natural, and comfortable that you barely realise it's there. Named The Nike Free Hyperfeel, the running shoe mimics the intricate workings...
  • Trailer: The Fifth Estate
  • 15 months ago · film · 7 Comments · 8179 Views
  • The first trailer for WikiLeaks movie The Fifth Estate has now been released, featuring British actor Benedict Cumberbatch as Assange himself. The eagerly anticipated film is directed by Bill Condon (Dreamgirls, The Twilight Saga - Breaking Dawn) and written by Josh Singer (a former...
  • Video: Is Tropical - Lover's Cave (NSFW)
  • 15 months ago · music · 16 Comments · 15937 Views
  • In follow up to the video for "Dancing Anymore", which quickly racked up over a million views on Vimeo after being banned on YouTube, London-based band Is Tropical have released an equally controversial video for track "Lover's Cave". Directed by the nude-loving VICE photographer...
  • The Quiet Life & Cleon Peterson Capsule Collection
  • 15 months ago · style · 1 Comment · 2328 Views
  • Andy Mueller's Californian skate brand The Quiet Life has introduced a capsule collection created in collaboration with Los Angeles local Cleon Peterson. The range is comprised of staples such as 5 panel caps, bucket hats, pocket...
  • Rumour: Microsoft Making A Smartwatch
  • 15 months ago · tech · 4 Comments · 7038 Views
  • As Apple continue to hire talent to work on their supposed "iWatch" project, Microsoft are rumoured to already be planning to retaliate with a smartwatch of their own. Several weeks back it was reported that Microsoft placed orders for 1.5" screens and now trusted sources have told...