Peter Saville To Design Kanye West's New Visual Identity

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  • Posted 60 months Ago

Iconic English art director and designer Peter Saville - best known for his work with Joy Division and New Order - has revealed he will be collaborating with Kanye West to design a new visual identity for the rapper. "We're looking at ways of writing 'Kanye West'," Saville said while speaking to Dezeen. "What does 'Kanye' and 'Kanye West' look like written down?" He added that the collaboration is very open ended and is not a specific collaboration to design a logo or specific artwork. According to Saville, West has been largely inspired by Adolphe Mouron Cassandre's iconic overlapping 1961 logo for Yves Saint Laurent. Stay tuned for more!