When it comes to catching people's attention, advertising agency M&C Saatchi certainly don't mess around. Their latest stunt took place in the city of Milan, where they constructed a large installation that looks like a massive submarine has surfaced right in the middle of the city's Piazza Mercanti. The stunt was for client Europ Assistance IT (an insurance group based in Italy) as part of their "Protect Your Life" campaign and included an early morning performance where stunned sailors emerged from the submarine and the car driver ran around in a fit of rage and confusion. To make sure the point of the whole thing wasn't missed by passers by, a man in scuba diving gear was on hand to speak to people about the importance of safeguarding their possessions. You can watch the video of the "disaster" below.