To introduce their the new iPad Air, Apple have released a new one-minute commercial spot featuring narration from Breaking Bad actor Bryan Cranston. By comparing the device to the simple but revolutionary pencil, the video demonstrates how the iPad has transformed the way we work, learn, create, and share. "It's an extremely simple tool, which is also extremely powerful…" says Cranston. "It's used by scientists and artists, scholars and students, it's been to classrooms, boardrooms, expeditions, even to space. We can't wait to see where you'll take it next."