Jony Ive and Marc Newson's Leica Camera Auctioned for $1.8 Million

  • · Posted 52 months Ago
  •  BY Jack Lowe

The one-of-a-kind Leica M-series camera designed by Apple's head of design Jony Ive and Marc Newson has been auctioned by Sotheby's New York for an astonishing $1.8 million USD (approx. £1.1 million), smashing it's expected sale price of between $500,000 and $750,000 and making it the priciest digital camera ever sold. The auction was held by the (RED) Charity, who collaborated with a number of the world's leading creatives to produce limited edition products such as desks, digital cameras, and desktop computers. In total the auctioned raised $13 million USD from 44 lots, helping to fight AIDS, tuberculosis, and malaria. This figure was then matched by the Bill and Melinda Gates foundation, doubling the total to $26 million. You can take a closer look at the Jony Ive and Marc Newson-designed Leica M camera here.

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Tags: leica, jony ive, red
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