Converse Introduce #SNEAKERSWOULD Campaign

  • · 8199 Views 
  • · Posted 44 months Ago
  •  BY Jack Lowe

To celebrate the Fall 2014 Converse All Star sneaker collection, Converse has launched a brand new campaign celebrating youthful spontaneity. Entitled #SNEAKERSWOULD, the campaign will be continuing through September and is directly inspired by the rebellious ethos of the Chuck Taylor All Star, encouraging people to cast aside their inhibitions and embrace exciting, spur of the moment choices.

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"We're excited to bring the Converse SNEAKERS WOULD experience to Europe" said Rodney Rambo, VP Marketing, Converse All Star. "The Chuck Taylor has been a symbol of youthful spontaneity for almost 100 years, and we love that it continues to inspire people to follow their hearts and live in the moment."

An interactive platform called The Ticket has also been introduced at www.converse.co.uk, bridging the gap between Converse's online fans and the various events happening in London, Paris, Barcelona, Madrid and Amsterdam. By downloading a free browser extension, people will be able to enter an online world which embodies the "sneaker attitude" with a combination on films, games, GIFs and images, plus invitations to over 70 live shows in Europe.

Download the extension here.

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