Just Grow It - Nike Shoes Made From Flowers and Bark

  • Posted 46 months Ago

Paris-based artist Christophe Guinet has created a new series of sculptures which reimagine some of Nike's classic footwear models in flowers and bark. Entitled "Just Grow It" (geddit?), the artwork question our preconceptions of the Nike brand and sneakers in general, which usually conjure up thoughts of urban youth culture. "In these works, one can read a certain dichotomy between the marketing and media world in which we live and ethical values ​​that are dear to me," Guinet said when speaking to Co.Design. "This is an invitation for all of us to contemplate, to rediscover the beauty of a single seed of a wild grass, the delicacy of a flower, or the smell of the foam."

Source: Co. Design