Rumour has it that Netflix is planning to experiment with a “choose your own adventure” style of programming when Black Mirror returns this December.
This interactive content already exists in some of Netflix’s kids programming, such as Puss in Books, which allows viewers to select their own villain for the episode. It’s also frequently used in advertising in an attempt to make the spots seems more personal.
If successful, we might see Netflix role out this interactive element into more of its programming in an attempt to lure customers. The service was revolutionary in allowing users to “binge” on every episode of a season all in one go, rather than releasing one each week, but since then it’s done little to disrupt the way traditional television works, so a move like this could prove integral to its future success.