Nike’s new “Dusk to Dawn” colourway of its Epic React model it set to become one of the rarest models the company has released, with only 30 pairs being made available worldwide.
Not only will the production run be super small, but Nike is making sure only the most dedicated fans can get their hands on them. The sneaker will only be available to people in the U.A.E. & Saudi Arabia and fans must complete two nighttime runs (between 6pm to 6am) of at least 2km, tracking their progress in the NRC app. They then need to follow these instructions just to be put in the running for 1 of the 30 pairs.
It was designed by Saudi Arabia-based artist Ali Cha’aban and features a glittered gold on the Swoosh, combining “traditional Arabic art and culture with a visionary, contemporary flair”.
The Nike Epic React “Dusk to Dawn” will be released on 14 June.