- Curated By: Kimberly Lloyd
- Posted 39 months ago by staff · Art & Design · 198260 Views
Kimberly Lloyd lives and works in Germany and the US as founder of Lloyd & Associates - an agency driven by intelligent resourcing and exceptional creativity. To date Kimberly has produced work for clients such as Adidas, Chanel, Lee Jeans, American Apparel, BMW and Nike.
Kimberly also co-founded M Publication - a now collectible magazine which won numerous awards for distinguished use of design, typography and innovation in printing and finishing.
A favorite interview question posed to me is: "Where do you get your inspiration?" It's an overrated question and my only answer is: "information is everywhere. If you want it or not. Intellectual property is being literally thrown at you. Sometimes even for free. If you are really good at what you do, you also get paid to use it." Yet, what should be of more relevance is what to do with all this information, especially if you are both a professional in the world of media and practice several design disciplines. I believe that filtering resources is the "now" and the "future": research, judge, filter, refine, reset, arrange and finally fabricate proper content narration which means that, according to its arrangement and narration, a piece of work can win in value or devaluate. And what about the decision of how much content is too much content, for example in a magazine? When is editorial design "editorial design"? What matrix is to be followed? What happens when designers turn into editors? The more or less of what?
Artist, in order of appearance, left to right:
Christian Weber, Christian Weber, Christian Weber, Daniel Stier, Daniel Stier, Davidope, Deborah Feingold, Deborah Feingold, Frank Hülsbömer, Lili Huston-Herterich, Lillian Virginia Mountweazel, Lyn & Tony, Philip Kennedy, Philip Kennedy, Qompendium, Qompendium, Qompendium, Qompendium, Wayne Levin.