Separated into four distinct levels, each comes equipped with its own reward system, depending on what is purchased and what type of events are attended.
adidas is offering a brand new incentive to its top customers, allowing them to join an exclusive “Creators Club” that gives early access to new products, exclusive releases and invitations to special events.
There are four distinct levels within the club, each offering its own reward system depending on what products have been purchased and what events have been attended.
“With the new membership program, we are connecting our consumers with the best products, experiences and services from adidas. The ‘Creators Club’ membership is an exclusive and personalized connection to the best of sport and style, linking all adidas apps, events, communities and channels within one single consumer profile,” said Joseph Godsey, the Head of Digital Brand Commerce at adidas. “The introduction of the ‘Creators Club’ is another great example of how adidas is truly enhancing and personalizing its consumer’s experience with adidas. And we will continue to evolve the program based on our consumer’s feedback and interactions.”
It’s already available to join in the US, where customers can sign up either at physical shops or on the adidas website and app.