There’s no denying that over the past few months Kanye West has stirred up a lot of controversy, supporting President Trump and saying that slavery was a choice (something he later apologised for).
While plenty of peers have voiced their displeasure with West’s views, one of his biggest corporate sponsors and collaborators, adidas, have stayed quiet on the matter.
Speaking to Business Insider, the company’s global CEO, Kasper Rorsted, finally explained why that was: “When you engage with people of very high creativity, they are different in the way they act. How they behave. That’s part of the equation, what they bring to the entire table. That they are so different. If you want the mainstream, you get the mainstream all the way,” he said. “If you want the ultimate creativity, then you get that, and you have to live with the fact that sometimes some person will say something that maybe you don’t subscribe to, but there might be others that do subscribe to it.”
As a company, adidas doesn’t public share any political views, although over the past 20 years they have donated significantly more to democrats than republicans.