Rian Johnson, the director of The Last Jedi and Knives Out, has said that Apple are generally happy for characters to use iPhones in films, just as long as they’re not the “bad guy”.
“Apple… they let you use iPhones in movies but — and this is very pivotal if you’re ever watching a mystery movie — bad guys cannot have iPhones on camera,” he says in a new video for Vanity Fair. He adds that this might actually lead to plot spoilers, with audiences guessing who the good guys and bad guys are just by what brand of phone they’re using. “Every single filmmaker that has a bad guy in their movie that’s supposed to be a secret wants to murder me right now.”
Wired actually discovered this a while back with Apple Macs, discovering that all the good guys in 24 use Macs while all the bad guys use PCs. It’s not exactly clear how much control Apple insists on having when it comes to using its products in films, but according to MacRumors the company requires its products only to be used “in the best light, in a manner or context that reflects favorably on the Apple products and on Apple Inc.”