Apple’s new “Behind The Mac” ad series, featuring Grimes

Apple has just released four new commercials, each featuring different creatives who demonstrates just how important their laptops are to their craft.

“Has the MacBook improved me vision? Absolutely,” says legally blind photographer Bruce Hall. “It’s allowing me to do things that I couldn’t do a decade ago. I’m just having the time of my life.”

The ads also star entrepreneur and app developer Peter Kariuki, and musician Grimes, who also used the ad spot to debut a new song called “that’s what the drugs are for”. You can watch each of the commercials below.




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