Bang & Olufsen has decided to scrap its B&O Play sub-brand, instead opting to place all of its products under the main Bang & Olufsen moniker instead.
The exact reasoning behind the change hasn’t been revealed, although the company did state in its earnings report that the consolidation actually took place over a month ago on 1 June. Since then, all the marketing and packaging for the two brands has gradually been combined.
Presumably the move will cause less confusion amongst consumers. It’ll also mean all the products that were previously in the less-expensive B&O Play range will now be sitting alongside the much more expensive speakers and televisions in the main range, giving them added prestige and removing any potential snobbery around the less expensive products.