Helmed by Riccardo Tisci, Burberry has unveiled a brand new logo and monogram, marking a major change for the British company, which hasn’t changed its identity for almost 20 years.
The designs were developed in collaboration with the renowned British art director Peter Saville – famous for his work for Joy Division, Calvin Klein, and Raf Simons – and were inspired by a logo from 1908 and a Thomas Burberry monogram, both of which were found in the extensive company archives. The monogram interweaves “TB” – Thomas Burberry’s initials — between a honey and red background. Burberry also shared a number of emails between Tisci and Saville, revealing the schedule and creative process. You can see them below.
The move comes just five months after Tisco was announced as the new chief creative officer, proving that the designer isn’t afraid to mix things up and intends to make his mark on the brand.
Expect to see the new logo and monogram appear in Tisci’s first full Burberry collection, which will debut this September.