It’s been announced that Chanel has acquired British swimwear brand Orlebar Brown for an undisclosed sum.
The brand was founded in 2007 by Adam Brown, who will remain at the company in the role of creative director alongside chief executive Paul Donoghue.
Over the past decade Orlebar Brown has found strong footing within the industry and grown significantly, now boasting 24 of its own retailer stores and over 250 stockists worldwide, including Mr. Porter. Currently, 40 percent of its sales come from online.
For Chanel, Orlebar Brown’s digital expertise will help it expand its own operations with Eres, a swimwear brand it’s owned since 1996. In return, Chanel will be able to lend their retail experience to Orlebar Brown and will help it grow in the United States, Europe, and Asia. “In Chanel, we have found the perfect home for the brand to continue to thrive and grow,” said Adam Brown, the founder and creative director of Orlebar Brown.