Google has just announced that it’s bought wearable fitness tracker company FitBit for $2.1 billion.
While it promises that user wellness data will not be used for Google Ads, the acquisition does make sense for Google as it’s been struggling for years to enter into the wearable tech market, most notably with its failed Google Glass project.
This is “an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market,” says Google SVP of devices and services Rick Osterloh in an official blog post.
The purchase will also allow Google to pull fitness and health data straight into your Google profile and other Google-owned apps, something rival Apple has been able to do for years with the Apple Watch.
Watch this space.