During its annual conference today, IKEA took the opportunity to unveil a brand new product its working on in collaboration with fashion designer Virgil Abloh – a giant receipt rug.
The piece will be included in the collaborative Markerad range, which is due to be released next year and also includes a red doorstop that can be slotted under the leg of a chair and a glass cabinet described as “a cabinet of curiosities”.
“Virgil has a fantastic ability to work with essential functions and basic materials and create something new,” said IKEA’s Henrik Most. “Each Markerad item is both a design object and a piece with high artistic value.”
“It’s about elevating the anonymous, everyday icons that we use without noticing. When we put a doorstop on one of the legs of an ordinary chair we create something unexpected – an interruption,” added Abloh.
The collection aims to be a range of “first home must-haves” for students and young people and, due to Abloh’s huge influence within that demographic, it will no doubt achieve its objectives. “I want each item to bring a sense of pride, and I want the great design to be the biggest reason why you get it,” said the designer, who’s also the artistic director of Louis Vuitton menswear.