As well as giving us another sneak peek at the upcoming range with Virgil Abloh, during today’s Democratic Design Day in Älmhult, Sweden, IKEA revealed that it’s also working on a special project with adidas.
Very little is know at this stage as it’s such early days, but IKEA did reveal it would be a collection of home sports equipment “for women, by women.”
“We’ve had our eye on adidas for a while, and we think adidas have felt similar,” said Markus Engman, Head of Design at IKEA. “adidas has proved throughout the years that it’s really good at collaborating.”
A representative for IKEA added that most people don’t have the time or budget to constantly be hitting the gym, “so it’s easier to workout at home”.
Are you exciting to get a first look at what the two brands have in store for us? Stay tuned for further details.