IKEA will be at London Fashion Week with its Virgil Abloh collaboration

Image via IKEA

Virgil Abloh, possibly the busiest man in fashion, may be taking a break from the industry for a little bit, but that doesn’t mean IKEA won’t be promoting its collaboration with the designer in the meantime.

In fact, the Swedish retailer will even have a presence at this year’s London Fashion Week, showcasing the Markerad range for the first time ever.

The exhibition will be titled “Fitting Rooms” and invites people to “try on” the homeware pieces, once again tying nicely into the whole “fashion you can’t wear” slogan.

Speaking about the collection, which includes a chair, rugs, cabinet, daybed, table, and bag, Abloh said: “It’s about elevating the anonymous, everyday icons that we use without noticing.”

The collection has been designed in Abloh’s typically tongue-in-cheek style, with the rug resembling a giant IKEA receipt. “When we put a doorstop on one of the legs of an ordinary chair we create something unexpected – an interruption,” he added.

“Fitting Rooms” will be open from 14-15 September at Shorts Gardens in London.

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