Jaden Smith is opening a Selfridges pop-up this week

Image courtesy of Selfridges

Later this month, Jaden Smith will be opening a new pop-up at Selfridges’ Designer Street Room called ERYS PRESENTS: EVERYTHING BAD FOR YOU.

It’ll showcase the launch of his Trippy Summer collection from MSFTS, tie-dye Levi’s pieces, and 100 vintage t-shirts that have been specially printed for his second album ERYS.

The launch event will take place in the Selfridges indoor skate bowl, where Smith will also encourage attendees to donate a piece of clothing, all of which he will donate to UK youth-focussed homeless charity Centrepoint.

The pop-up will launch at the London Selfridges on 17 September 2019.

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