There’s no denying that vegan and vegetarian diets are on the rise. In the UK, the number of people identifying as vegan has increased by 350% in the past decade, while fast-food app Just Eat named veganism a top consumer trend in 2018 due to a 94% increase in “healthy food ordered.”
It makes sense then, that one of the UK’s biggest fast-food chains, KFC, jumps on board before it’s too late. The purveyors of fried chicken have finally been testing out “plant-based fried chicken” at some of its UK locations, hoping to have perfected the recipe by the end of this year so a new vegetation option can be rolled out in 2019.
This will be welcome news for the vegetarians out there, many of whom have been trying to get meat-loving chains like this to adopt a more vegetarian stance for decades. Of course, it’s only once the bottom-line starts to be effected that they start to listen, but better late than never!