A new campaign video has been released by Gucci Beauty starring singer/songwriter Lana Del Rey and Jared Leto. The short clip, which was directed by Glen Luchford and promotes the Gucci Guilty fragrance, appears to show the duo as husband and wife in “familiar American scenarios”, such as a grocery store, a motel, and driving down the freeway.
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Presenting #ForeverGuilty. Academy award-winning actor and musician @jaredleto is joined by multi-platinum singer songwriter @lanadelrey in the new campaign by @_glen_luchford, with a cameo appearance by @courtneylove. Featuring familiar American scenarios, filmed in Los Angeles, they play individuals who live and love outside of social conformism to embody the #GucciGuilty fragrances Gucci Guilty Pour Homme and Gucci Guilty Pour Femme. #GucciBeauty #AlessandroMichele Discover more through link in bio.
Creative director: @alessandro_michele
Art director: @christophersimmonds
Track Title: “The Swag”
Artist: Link Wray & The Wray Men
Composer/Arranger: Mark Cooper (aka Milton Grant) and Fred L. Wray Jr.
“Filmed in Los Angeles, they play individuals who live and love outside
of social conformism to embody the Gucci Guilty fragrances Gucci Guilty Pour Homme and Gucci Guilty Pour Femme,” says Gucci.
Check out the video above and look out for a cameo appearance from Courtney Love.