As Nestlé pushes towards achieving its goal of having 100% recyclable or reusable packaging by 2025, it’s started to roll out KitKat wrappers that are made entirely of origami paper instead of plastic.
The new design comes from Nestlé Japan, who used it on the miniature KitKat. The paper wrapper also encourages users to turn it into a tiny origami crane once they’ve enjoyed the chocolate.
This may seem like a small move, but Japan is KitKat’s largest market, with around 4 million units sold each day. According to Fast Company, changing the packaging on this product alone has the potential to reduce the company’s plastic use by 380 tons a year.
Speaking about the initiative to become more environmentally friendly, Nestlé CEO Mark Schneider said: “Plastic waste is one of the biggest sustainability issues the world is facing today. Tackling it requires a collective approach. We are committed to finding improved solutions to reduce, re-use and recycle. Our ambition is to achieve 100% recyclable or reusable packaging by 2025.”
Expect to see more recyclable packaging from Nestlé in the near future.