Nike’s new “Just Do It” spot is an emotional tribute to Serena Williams

Nike just unveiled a new “Just Do It” spot, and it’s a bit of a tear jerker.

Revolving around the illustrious career of Serena Williams, it features archive footage of the tennis star training with her dad, Richard Williams, when she was just a child. Her father serves as narrator in the advert, giving his daughter words of support and encouragement while she practices. These vintage moments have then been interspersed with clips of her performing at her best in modern day tournaments, showing what can be achieved if you “just do it”.

Watch the advert above.

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