In a move which added a significant amount to his net worth, tennis legend Roger Federer signed a 10-year deal with UNIQLO, reportedly worth a staggering $300 million. While that all sounds well and good, it did put a a bit of a spanner in the works in regards to his previous sponsorship deal with Nike.
His contract with Nike had ended, but the brand still owned his signature “RF” logo – something that was present across a wide range of sporting goods. Federer has always expressed that he was keen to acquire the rights to the logo from Nike. Speaking at Wimbledon in 2018 he said:
“I hope rather sooner than later, that Nike can be nice and helpful in the process to bring it over to me… It’s also something that was very important for me, for the fans really. Look, it’s the process. But the good news is that it will come with me at one point. They are my initials. They are mine. The good thing is it’s not theirs forever.”
Now, 18 months on, it looks like that transition is finally complete. Let’s see what Roger has in store for it…